From OEM Going To Sea To License Going To Sea: The Deep Transformation Of China's Motorcycle And Tricycle Export Model

Sep 28, 2026 Leave a message

Frank Drakeford
Frank Drakeford
I’m Frank Clark, working as a Foreign Trade Sales Executive and Independent Website Content Operator.

        China is the world's largest producer and exporter of motorcycles. According to the data of China Motorcycle chamber of Commerce, in 2025, China will export 13.3657 million complete motorcycles, with an export value of 8.85 billion US dollars, ranking firmly as the world's largest motorcycle exporter. From January to August 2026, the total export volume of motorcycle manufacturers has reached US $9.035 billion, exceeding the level of 2025, with a year-on-year increase of 26.18%; The export of finished vehicles was 10.2941 million, a year-on-year increase of about 17%.

 

        But leading in scale does not mean leading in revenue. A group of comparative data recently disclosed by China Motorcycle chamber of Commerce revealed the structural problem of "large volume and thin profit" in export:
China's motorcycle exports account for more than 70% of  Global trade volume, but the export revenue accounts for only about 35%.The average export price of finished motorcycles is about 660 US dollars, while the average export price of motorcycles in the world is about 1100 US dollars, less than 60% of the world average.


        The root of the gap lies in the long-standing export model. Over the past two decades, China's motorcycle exports have been mainly OEM (OEM) - domestic factories have produced according to the design and orders of overseas brands, and vehicles have been affixed with overseas brand trademarks, which are responsible for certification, channel and sales. The factory earns profits from processing and manufacturing, and most of the brand premium, channel profits and after-sales service income flow to overseas brand holders.


        The same is true in the field of tricycles. At the early stage, a considerable proportion of the exported freight tricycles and passenger Dudu cars entered the African and Southeast Asian markets through the OEM or neutral packaging of overseas dealers. Overseas end users knew the model and did not know the brand. When re purchasing, they recognized the dealer rather than the manufacturer, and the brand assets could not be deposited.

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