From September 19 to 22, 2026, the 24th China International Motorcycle Expo will be held at the Chongqing International Expo Center. It is reported that, with the theme of "Leading Industry Development, Creating a Brighter Future," this exhibition will span an area exceeding 170,000 square meters, encompassing eight indoor pavilions and an 80,000-square-meter outdoor venue. Over 1,000 exhibitors from China, the United States, Italy, Germany, France, Japan, the United Kingdom, Spain, South Korea, Pakistan, and other countries will converge, marking a record high in both exhibition scale and the number of exhibitors.
During the expo, Honda will host a new product launch event, unveiling its latest models and showcasing a comprehensive lineup of medium and large displacement recreational motorcycles. Popular overseas models and top-tier racing motorcycles will also make their debut simultaneously. Additionally, the booth will feature a themed interactive experience zone, allowing visitors to personally experience the driving transformations brought about by intelligent controls.
Outdoors, a 4,000-square-meter test drive area will be established, offering real-vehicle experiences across multiple models and technological routes. Harley-Davidson, Moto Morini, MBP, Lambretta, and other overseas and internationally renowned brands will also participate. The robustness of American cruisers, the sleek lines of Italian design, and the exquisite craftsmanship of European veterans will be showcased alongside the latest achievements of Chinese independent brands. Among the independent brands, Zongshen Group will exhibit its three brands-Zongshen, Seikelon, and Senlan-corresponding to youthful fashion, intelligent motorcycles, and high-end intelligent new energy vehicles, respectively. Wuji's newly self-developed intelligent technology platform will make its debut at the expo, featuring upgrades in interaction, driving, power, and body design. The world's first concept car equipped with this platform will also be unveiled.
Furthermore, brands such as Zhang Xue, Benda, Kaivac, Xinyuan, Liebian, Xinweiqi, Like, Tianying, Jiajue, Tairong, Zhuangwei, and Huayang Racing will showcase a variety of new models and cutting-edge technologies, catering to diverse cycling needs including daily commuting, weekend outings, track racing, and forest trail riding.